Lisa is a UX designer based in Auckland, New Zealand.
Highlights from Lisa’s project work
My approach
I follow a user-centred design approach by understanding and aligning business objectives with the needs of end-users. I focus on the specific problem the user needs to solve or the task they want to achieve.
I work collaboratively with clients by going through rapid cycles of work, feedback, refinement, and validation to deliver a useful and successful experience for users.
In design audits and reviews, I refer to key usability principles such as NNGroup’s 10 rules of thumb for user interface design and Aarron Walter’s hierarchy of user needs.
Design process
- Understand
- Research
- Analyse
- Design
- Validate (test, learn, refine)
web / responsive design
Enhanced map interactions
Upgrading the map experience for users across two platforms and for users on any device. A chunky design project that also involved revising UI interactions and key functionality.
web / responsive design
Flexible layouts for featured content
Creating a stand-out online experience that any user can build. An end-to-end design project to help users build more effective web content for all devices and screens.
web / apps / responsive design
Digital design system & style guide
Reference guide for 100s of content creators to create a consistent layout, component use, style and tone of voice on bcit.ca.
web / mobile-first design
Communications campaign
Email and website content, design, and strategy for a digital copywriting seminar.
web / research / IA
Bike Auckland
Refreshing the website content and structure to ensure that it continues to meet members’ and the wider public’s needs.
UX Design / Placemaking
European Street Design Challenge
Winning design for the Futur en Seine Parisian street transformation design competition, creating an adaptable, modular space for the local community.
Strategy / Web / Mobile / Email
Content strategy
Building a customer lifecycle programme timed to meet specific customer needs with every interaction.
App / Master of Creative Technologies
Virtual bike ride app
Concept and development of a VR app to help new riders prepare to cycle confidently in traffic on actual city streets.
Information architecture
Site structure
Provide timely information during the unfolding of the COVID-19 pandemic.
Web / Strategy / Print
Brand refresh, site design & new product launch
Design of a full campaign for a new product launch – content strategy, website, marketing materials, event preparation, and in conjunction with a complete brand refresh.