Kia ora, I’m Lisa. I make complex products easier to understand, use and build.
I’m a UX and product design leader based in Auckland, New Zealand. I work across research, strategy and design to understand what really matters, bring people together around it, and turn messy problems into useful products.
How I work
Start with the context. What are we trying to achieve? What do we know about the people we’re designing for? Where are the assumptions, constraints and opportunities?
Bring different perspectives into the room and make the problem tangible. Use research, collaboration and storytelling to build a shared understanding of what we’re solving and why.
Explore possibilities, test ideas and make the thinking visible. Balance user needs, product strategy, technical constraints and the realities of the organisation.
Work closely with product and engineering to turn the direction into something real. Learn from what happens in the wild, iterate and keep improving.
Selected work & stories
web / responsive design
Enhanced map interactions
Upgrading the map experience for users across two platforms and for users on any device. A chunky design project that also involved revising UI interactions and key functionality.
web / responsive design
Flexible layouts for featured content
Creating a stand-out online experience that any user can build. An end-to-end design project to help users build more effective web content for all devices and screens.
web / apps / responsive design
Digital design system & style guide
Reference guide for 100s of content creators to create a consistent layout, component use, style and tone of voice on bcit.ca.
web / mobile-first design
Communications campaign
Email and website content, design, and strategy for a digital copywriting seminar.
web / research / IA
Bike Auckland
Refreshing the website content and structure to ensure that it continues to meet members’ and the wider public’s needs.
UX Design / Placemaking
European Street Design Challenge
Winning design for the Futur en Seine Parisian street transformation design competition, creating an adaptable, modular space for the local community.
Strategy / Web / Mobile / Email
Content strategy
Building a customer lifecycle programme timed to meet specific customer needs with every interaction.
App / Master of Creative Technologies
Virtual bike ride app
Concept and development of a VR app to help new riders prepare to cycle confidently in traffic on actual city streets.
Information architecture
Site structure
Provide timely information during the unfolding of the COVID-19 pandemic.
Web / Strategy / Print
Brand refresh, site design & new product launch
Design of a full campaign for a new product launch – content strategy, website, marketing materials, event preparation, and in conjunction with a complete brand refresh.